The way of the world now (which has so completely and fundamentally changed from 15 years ago) is that as soon as I pick up my phone, I can buy anything I want in the world.
And so, at the weekends when I'm at home, I find myself with pieces of time that I can use because my daughters and my wife go to the horses, my son will spend time with his girlfriend or in his bedroom playing Fortnite, and I've entered a world where there are chunks of time (often unexpectedly given) where I have space in my life.
The way the world works now is you're encouraged to buy, sit down on your phone, scroll stuff, buy stuff. Click.
What if you took that time and learned something instead?
The way the internet works now and the AI search engines work like perplexity, you can learn almost anything.
Suppose you have a tiny little bit of resource. In that case, you can subscribe to different things and get extraordinary content (I'm currently subscribed to the New York Times, but while I was away in Oman, I would watch Al Jazeera English on the television to get an utterly different perspective on what things look like in the crisis in Israel.
What if you spent the time you could have bought something to learn something?
What if you subscribe to our course?
Wishing you could buy snackable content, chunk, chunk; you could pick it up as you went along and just learn where you have the space.
There's an opportunity cost to this, isn't there?
You have to spend now to get later (knowledge, profit, fulfilment satisfaction) but imagine you did.
We sit here a lot of the time like pigs at the trough, consuming, consuming, getting fatter and fatter in whatever way that is.
What if we spent a little bit of that time doing something else?
What have we learned to be a little bit better?
Blog Post Number - 4008