‘Because you should, because it’s your job’, doesn’t go a long way and not for a long time.
Very few people can persist in self motivating themselves on the basis of ‘because it’s your job’.
It’s essential to show people the direction of travel, the cause they're fighting for and the change they’re trying to make.
It’s essential therefore to lead the horse to water and often it’s necessary to lead it to water time and time again.
But after a certain amount of time when the horse refuses to drink, it’s probably worth thinking about trying with a different horse.
Blog Post Number: 1824