On the 14th edition (I think) of our Year One Implant Course this time. We yet again had a 100% pass rate in the ITI exam, so that's a combination of product and marketing, and delivery, and HR and team and strategy, and everything coming together to make what we said at the start happen at the end.
But in truth, it's the brand.
It happens because people like Beatriz Sanchez-Iñigo live the brand. People like Nancy, Ibby, Maisie, Tom, and everybody else are part of the brand.
Understanding that that's what a brand is and not a logo is critical.
If you want to understand better, the Digital Dental Entrepreneurial Program starts here.