Dentistry and dental practice in the UK have changed out of all recognition in the last five to ten years. The skills and attributes required to successfully run an independent dental practice in the UK are now varied and diverse and few individuals will ever possess all of the skills available.
This course, designed by The Campbell Academy and Straumann, attempts to put into perspective and clarify much of the skills and information required for success in the coming years.
Who is this course for?
If you’re looking to take the next step and to make your business better and work smarter, not harder, this is where to find it. This is NOT an implant course (more info on that here) and is rather a course designed to build a successful dental business plan in the UK. It's designed for a Practice Principal to attend alongside their Practice Manager or another member of their team. However, it is also possible for you to bring different members of your team depending on what specific module it is.
About the course
Over six two-day modules, The Campbell Academy will present topics, speakers, practical exercises, and material to assist Principals and Practice Managers to improve their business surroundings, business thinking, and teams to be prepared to grow their practices further in the future. The course includes access to an online discussion forum and four detailed online exercises to be carried out in between course modules.
You will walk away with a structured and detailed dental business plan to drive your business forwards.
Following the course, delegates will have the knowledge and understand the following:
Module 1: Introduction
Module 2: Financial Management and Monitoring
Module 3: Marketing, branding, ‘prethics’, and selling
Module 4: Strategic thinking, team building, and brand execution
Module 5: Personal Leadership and developing your strategic plan
Module 6: Presentation of 3 years Strategic Plan and Course Close
Colin’s practice is limited to surgical implant dentistry. Colin is a Specialist in Oral Surgery with considerable experience within the ITI and the Leadership of the ITI within the UK. He has placed in the region of 4,000 dental implants and restored approximately 1,000. He has been teaching in implant dentistry since 2000.
Colin has been the architect and designer of many implant courses previously for other organisations and now The Campbell Academy takes a considerable amount of his time in providing implant and dental education the way he believes it should be done.
Steve has been involved with the Dental Industry all his working life and has a background in Dental Technology.
Adam Hampson is director of Cosmetic Digital the digital marketing and web agency specialising in Dental Marketing since 2005.
Brendon Macdonald is the Founder and CEO of Yello Veedub Inbound Marketing Agency. A Gold Certified Hubspot Partner.
Chris graduated from Bristol University in 2003. He remained in Bristol to complete his vocational training followed by a year in hospital working in Maxillofacial Surgery and Paedodontic posts at Southmead Hospital and Bristol Dental Hospital.
Mohsin leads a Dental Practice in Leeds where he has built a very successful busy clinic. He has transformed a fully NHS dental practice into a busy private practice providing dental implants, orthodontics, advanced restorative and facial aesthetic treatments.
John Gibson is Professor of Medicine in Relation to Dentistry and Honorary Consultant in Oral Medicine at the University of Glasgow Dental School. He was, until recently, a chairman of the General Dental Council’s Fitness to Practice Panel and is Visiting Professor in Oral Medicine in Charlotte, North Carolina, USA.
He is Honorary Consultant in Oral Medicine to the UK army. John chairs the Board of Dental Protection Ltd (DPL) and sits on the Council of the Medical Protection Society (MPS).
Mark helps businesses to thrive by helping them implement and maintain a structured approach to Social and Environmental Responsibility.
He is an experienced leader, strategist, planner, trainer and 'get stuff done' kind of guy who loves developing people and organisations to reach their full potential. Formerly the CEO of international health charity, Bridge2Aid, he has worked on Corporate Social Responsibility projects with businesses in four continents, from dental practices to global corporates.