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The Business Course

A discussion and explanation of all the skills required to run a successful, modern, independent dental practice in the UK.

Dentistry and dental practice in the UK have changed out of all recognition in the last five to ten years. The skills and attributes required to successfully run an independent dental practice in the UK are now varied and diverse and few individuals will ever possess all of the skills available.

This course, designed by The Campbell Academy and Straumann, attempts to put into perspective and clarify much of the skills and information required for success in the coming years.


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Who is this course for?

If you’re looking to take the next step and to make your business better and work smarter, not harder, this is where to find it. This is NOT an implant course (more info on that here) and is rather a course designed to build a successful dental business plan in the UK. It's designed for a Practice Principal to attend alongside their Practice Manager or another member of their team. However, it is also possible for you to bring different members of your team depending on what specific module it is.

About the course

Over six two-day modules, The Campbell Academy will present topics, speakers, practical exercises, and material to assist Principals and Practice Managers to improve their business surroundings, business thinking, and teams to be prepared to grow their practices further in the future. The course includes access to an online discussion forum and four detailed online exercises to be carried out in between course modules. 

You will walk away with a structured and detailed dental business plan to drive your business forwards.

The Business Course Brochure Nottingham


Following the course, delegates will have the knowledge and understand the following:

  1. To introduce delegates to the areas of running and developing a modern independent dental practice for which they were unaware or are not fully prepared. To introduce some best practices, inverted concepts, and insights into running such an organisation and to investigate the main reasons for doing so. To investigate and suggest a financial framework for careful financial monitoring and forecasting within a modern independent dental practice. To highlight, analyse and predict key performance indicator models within a modern independent dental practice. To investigate and educate in all areas of marketing that are possible and associated with modern independent practice growth.

  2. To allow individual participants on the course to investigate and imagine the ideal methods of marketing for their own business environment.

  3. To investigate modern Human Recourses management strategies and tactics to build the best possible dental practice team.

  4. To investigate and develop non-financial monitoring metrics within a dental practice environment to ensure excellent governance, performance management, and quality assurance.

  5. To investigate concepts of the leadership of participants to allow them to examine and interrogate their own leadership styles and any improvement which may be desired or required.

  6. To examine different leadership models and experiences to allow these to be used to implement financial, marketing, HR, and operational strategies within a dental practice.

  7. To assist delegates in producing a strategic 3-year plan for their own dental business environment to allow them to move forwards in the direction that they choose.

  8. To foster and encourage continual Peer Review feedback on all aspects of dental business within the group to provide a sustainable network in the future.


Course Outline

Module 1: Introduction

Module 2: Financial Management and Monitoring

Module 3: Marketing, branding, ‘prethics’, and selling

Module 4: Strategic thinking, team building, and brand execution

Module 5: Personal Leadership and developing your strategic plan

Module 6: Presentation of 3 years Strategic Plan and Course Close


The Business Course brochure nottingham


Colin Campbell


Director & Specialist in Oral Surgery

GDC No: 70058

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Colin’s practice is limited to surgical implant dentistry. Colin is a Specialist in Oral Surgery with considerable experience within the ITI and the Leadership of the ITI within the UK. He has placed in the region of 4,000 dental implants and restored approximately 1,000. He has been teaching in implant dentistry since 2000.

Colin has been the architect and designer of many implant courses previously for other organisations and now The Campbell Academy takes a considerable amount of his time in providing implant and dental education the way he believes it should be done.

Chris Barrow

Business Coach

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Steve Booth

Straumann UK

Managing Director

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Steve has been involved with the Dental Industry all his working life and has a background in Dental Technology.

Adam Hampson

Creative Director of Cosmetic Digital

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Adam Hampson is director of Cosmetic Digital the digital marketing and web agency specialising in Dental Marketing since 2005.

Brendon Macdonald

Founder and CEO of Yello Veedub Inbound Marketing Agency

Inbound Marketing Strategist Gold Certified Hubspot Partner

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Brendon Macdonald is the Founder and CEO of Yello Veedub Inbound Marketing Agency. A Gold Certified Hubspot Partner.

Chris Navarro


Principal Dentist

GDC No: 82120

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Chris graduated from Bristol University in 2003. He remained in Bristol to complete his vocational training followed by a year in hospital working in Maxillofacial Surgery and Paedodontic posts at Southmead Hospital and Bristol Dental Hospital.

Mohsin Patel



GDC No: 229089

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Mohsin leads a Dental Practice in Leeds where he has built a very successful busy clinic. He has transformed a fully NHS dental practice into a busy private practice providing dental implants, orthodontics, advanced restorative and facial aesthetic treatments.


John Gibson

BDS PhD MB ChB (Glas) FDS (OM) RCPS (Glas) FFD RCS (Irel)

Professor of Medicine

GDC No: 61049

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John Gibson is Professor of Medicine in Relation to Dentistry and Honorary Consultant in Oral Medicine at the University of Glasgow Dental School. He was, until recently, a chairman of the General Dental Council’s Fitness to Practice Panel and is Visiting Professor in Oral Medicine in Charlotte, North Carolina, USA.

He is Honorary Consultant in Oral Medicine to the UK army. John chairs the Board of Dental Protection Ltd (DPL) and sits on the Council of the Medical Protection Society (MPS).

Mark Topley

FICRS BEd (Hons)

Corporate Social Responsibility Coach

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Mark helps businesses to thrive by helping them implement and maintain a structured approach to Social and Environmental Responsibility.

He is an experienced leader, strategist, planner, trainer and 'get stuff done' kind of guy who loves developing people and organisations to reach their full potential. Formerly the CEO of international health charity, Bridge2Aid, he has worked on Corporate Social Responsibility projects with businesses in four continents, from dental practices to global corporates.

Module 1: 15th & 16th September 2022. Module 2: 24th & 25th November 2022. Module 3: 19th & 20th January 2023. Module 4: 23rd & 24th February 2023. Module 5: 23rd & 24th March 2023. Module 6: 20th & 21st April 2023.
09:00 am to 17:00pm
The Campbell Academy, Nottingham
£8,400 Inc. VAT - for 2 members of the team
72 hours

Looking to develop and grow your Dental Practice?

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