This week, Seth Godin launched an AI tool linked to his book, "This Is Strategy." It's based in Claude. Basically, you click it (you need a free Claude account) and then you start to talk to Claude about your strategic plans, your aspirations, your thoughts, your wishes, or where you're going with your life or your work, or whatever it is.
It's devastatingly good, even devastatingly simple in the world of AI, but devastatingly good.
I don't use Claude very much because my AI world went into ChatGPT 2.5 years ago and then into Perplexity as my new 'Google search engine'. I use Perplexity on the recommendation from Seth Godin, too.
I was in America when ChatGPT was launched, and I remember reading an article very quickly after it was launched by the New York Schools Association, saying that it could not be used by any student for studying, for exams or for revision, etc.
It's laughable, isn't it, to see how much it's gone, how much is going on, what's happened, how much it's infiltrated our lives.
So you might think you're not using AI, but you're using it all the time and therefore, it's now really worthwhile considering how you might use it in your business but you would need to have the space and the time and the dream and the vision of how your business will be before you can even start to consider the prospect of implementing anything with AI.
And so (boringly) we go back to the business clock vision, finance, marketing, human resources, sales and strategy. Go round the clock and round the clock and round the clock, keep going, keep going until you get to the end again and keep going again.
Everybody's running to get AI into their business without having any sort of sense of what it might do on the other side of the implementation.
The vision for us, as far as that is concerned, is to use technology to make us more human.
If it isn't making us more human, then we're not using it because humanity will be the only differentiator we've got when it gets even better again in the next 2.5 years.