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Building the Modern, Independent Dental Practice Business

A discussion and explanation of all the skills required to run a successful, modern, independent dental practice in the United Kingdom


Dental Business Course

Who is this course for?

If you’re looking to take the next step and to make your business better and to work smarter, not harder, this is where to find it. This is NOT an implant course (more info on that here) and is rather a dental business course designed for a Practice Principle to attend alongside their Practice Manager or another member of their team. However, it is also possible for you to bring different members of your team depending on what specific module it is. 

About the course...

Dentistry and dental practice in the UK has changed out of all recognition in the last five to ten years. The skills and attributes required to successfully run an independent dental practice in the UK are now varied and diverse and few individuals will ever possess all of the skills available. This course attempts to put into perspective and to clarify much of the skill and information required for success in the coming years.

Over six two-day modules, The Campbell Academy will present topics, speakers, practical exercises and material to assist Principals and Practice Managers to improve their business surroundings, business thinking and teams to be prepared to grow their practices further in the future. The course includes access to an online discussion forum and four detailed online exercises to be carried out in between course modules. 

Download the The Business Course Brochure to find out more!              



Course Video


The Campbell Academy- Welcome to the Dental Business Course







Course Outline

Module 1: Introduction

Module 2: Financial Management and Monitoring

Module 3: Marketing, branding, ‘prethics’, and selling

Module 4: Strategic thinking, team building and brand execution

Module 5: Personal Leadership and developing your strategic plan

Module 6: Presentation of 3 year Strategic Plan and Course Close


Colin Campbell

Bds Fds Rcs Scotland

Clinical Director

Gdc number:70058

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Colin’s practice is limited to surgical implant dentistry. Colin is a Specialist in Oral Surgery with considerable experience within the ITI and the Leadership of the ITI within the UK. He has placed in the region of 4,000 dental implants and restored approximately 1,000. He has been teaching in implant dentistry since 2000.

Colin has been the architect and designer of many implant courses previously for other organisations and now The Campbell Academy takes a considerable amount of his time in providing implant and dental education the way he believes it should be done.

Chris Barrow

Business Coach

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Steve Booth

Straumann UK

Managing Director

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Steve has been involved with the Dental Industry all his working life and has a background in Dental Technology.

Adam Hampson

Creative Director of Cosmetic Digital

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Brendon Macdonald

Inbound Marketing Strategist

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Chris Navarro


Principal Dentist

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Chris graduated from Bristol University in 2003. He remained in Bristol to complete his vocational training followed by a year in hospital working in Maxillofacial Surgery and Paedodontic posts at Southmead Hospital and Bristol Dental Hospital.

Mohsin Patel


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Mohsin leads a Dental Practice in Leeds where he has built a very successful busy clinic. He has transformed a fully NHS dental practice into a busy private practice providing dental implants, orthodontics, advanced restorative and facial aesthetic treatments.


John Gibson

Professor of Medicine

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John Gibson is Professor of Medicine in Relation to Dentistry and Honorary Consultant in Oral Medicine at the University of Glasgow Dental School. He was, until recently, a chairman of the General Dental Council’s Fitness to Practice Panel and is Visiting Professor in Oral Medicine in Charlotte, North Carolina, USA.

He is Honorary Consultant in Oral Medicine to the UK army. John chairs the Board of Dental Protection Ltd (DPL) and sits on the Council of the Medical Protection Society (MPS).

Mark Topley

Corporate Social Responsibility Coach

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Mark helps businesses to thrive by helping them implement and maintain a structured approach to Social and Environmental Responsibility.

He is an experienced leader, strategist, planner, trainer and 'get stuff done' kind of guy who loves developing people and organisations to reach their full potential. Formerly the CEO of international health charity, Bridge2Aid, he has worked on Corporate Social Responsibility projects with businesses in four continents, from dental practices to global corporates.

Date :

February to October 2020

Module 1: 27th & 28th February 2020

Module 2: 26th and 27th March 2020

Module 3: 14th and 15th May 2020

Module 4: 2nd and 3rd July 2020

Module 5: 17th and 18th September 2020

Module 6: 8th and 9th October 2020
time :
09:00 am to 17:00 pm
Venue :
The Campbell Academy, West Bridgford, Nottingham
Food :
Cost :
£8,400 Inc. VAT - for 2 members of the team
72 hours

Looking to develop and grow your Dental Practice?

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