Charity work is a marvellous thing, and ego is helpful in certain circumstances, but neither has much place to play when it comes to running a business directly.
Understanding the commercial aspects of your work is absolutely essential because, whether you like it or not, we live in a world where money has to be exchanged for goods and services.
If you take on a project without thinking or understanding the commercials, it will quickly turn into either an ego project or a charity project, which are entirely different from running a business.
Blog Post Number - 3876