---
title: The Beauty of no…
description: Still, most people think the opportunity lies in yes.
---

[The Campbell Academy Blog ](https://www.campbellacademy.co.uk/blog)

# [The Beauty of no…](https://www.campbellacademy.co.uk/blog/the-beauty-of-no-)

 Written by [Colin Campbell](https://www.campbellacademy.co.uk/blog/author/colin-campbell) | 14/06/26 15:59

[Read Online ](https://www.campbellacademy.co.uk/blog/the-beauty-of-no-)

A friend of mine sent me this [famous clip](https://www.instagram.com/reel/DZNeZ1nB251/?igsh=ejVqZmY5eGcyOGdw) from Steve Jobs, where he talks about the importance of no.

Inspired a generation, I guess.

Still, most people think the opportunity lies in yes.

The real, real clever people know that the best opportunities lie in your ability to say no to all of the other opportunities you should not be taking.

Blog Post Number - 4570

[View full post](https://www.campbellacademy.co.uk/blog/the-beauty-of-no-)

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