---
title: Sand and cement
description: It's hard, though, when you realise that the beautiful new house that you built is on sand and it's sinking.
---

[The Campbell Academy Blog ](https://www.campbellacademy.co.uk/blog)

# [Sand and cement](https://www.campbellacademy.co.uk/blog/sand-and-cement)

 Written by [Colin Campbell](https://www.campbellacademy.co.uk/blog/author/colin-campbell) | 16/04/26 15:59

[Read Online](https://www.campbellacademy.co.uk/blog/sand-and-cement)

Dopamine addiction is a thing.

Running headlong towards an opportunity that makes you feel good about yourself, boosts your ego, and makes you feel famous is all well and good.

It's hard, though, when you realise that the beautiful new house that you built is on sand and it's sinking.

Blog Post Number - 4501

[View full post](https://www.campbellacademy.co.uk/blog/sand-and-cement)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Colin Campbell"
  },
  "dateModified" : "2026-04-16T15:59:59.805Z",
  "datePublished" : "2026-04-16T15:59:59Z",
  "headline" : "Sand and cement",
  "image" : {
    "@type" : "ImageObject",
    "height" : 3024,
    "url" : "https://2571220.fs1.hubspotusercontent-na1.net/hubfs/2571220/jim-gade-eYWNaMffWHI-unsplash-jpg.jpeg",
    "width" : 4032
  },
  "mainEntityOfPage" : "https://www.campbellacademy.co.uk/blog/sand-and-cement",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "The Campbell Academy Blog "
  }
}
```