The first way is to frighten people and tell them that the outcome will be terrible if they don't do something.
Second, an alternative way is to try to build a connection with people: "Together, if we work, we can make this better".
The first one is more urgent and immediate, getting results much quicker, but it's shallow.
A lot of people made a lot of money this way during the pandemic, but they don't make the same money now.
The second way is longer lasting, kinder, deeper; it's a thing that lasts for ages.
It's the community that you build that helps you when times are tough.
We all have a choice of which way to jump, but we can't do both at once.
Blog Post Number - 3729