---
title: 2 ways to tell a story
description: It's the community that you build that helps you when times are tough.
---

[The Campbell Academy Blog ](https://www.campbellacademy.co.uk/blog)

# [2 ways to tell a story](https://www.campbellacademy.co.uk/blog/2-ways-to-tell-a-story)

 Written by [Colin Campbell](https://www.campbellacademy.co.uk/blog/author/colin-campbell) | 26/02/24 18:00

The first way is to frighten people and tell them that the outcome will be terrible if they don't do something.

Second, an alternative way is to try to build a connection with people: "Together, if we work, we can make this better". 

The first one is more urgent and immediate, getting results much quicker, but it's shallow. 

A lot of people made a lot of money this way during the pandemic, but they don't make the same money now. 

The second way is longer lasting, kinder, deeper; it's a thing that lasts for ages.

It's the community that you build that helps you when times are tough.

We all have a choice of which way to jump, but we can't do both at once.

 

Blog Post Number - 3729

[View full post](https://www.campbellacademy.co.uk/blog/2-ways-to-tell-a-story)

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